If you’re looking for content or editorial job opportunities, one of the most common role requirements is that you can create and maintain an editorial or content calendar. Today I’m looking at why having an editorial content calendar is so important, how to create one, and what to bear in mind as you plan your content creation and publication.
Why do you need an Editorial Calendar for your Content Marketing?
In a nutshell, an editorial or content calendar helps shape your content creation, and brings some strategy and direction to your content. Rather than just flying by the seat of your pants, you know ahead of time what content you’ll be publishing, when, and why.