writing

30 Jan 2018

How to Create and Maintain an Editorial Calendar

If you’re looking for content or editorial job opportunities, one of the most common role requirements is that you can create and maintain an editorial or content calendar. Today I’m looking at why having an editorial content calendar is so important, how to create one, and what to bear in mind as you plan your content creation and publication. Why do you need an Editorial Calendar for your Content Marketing? In a nutshell, an editorial or content calendar helps shape your content creation, and brings some strategy and direction to your content. Rather than just flying by the seat of…

23 Jan 2018

5 Essential Elements of a High-Performing Content Strategy

Over the past couple of years I’ve spent a lot of time working with B2B software-as-a-service companies, developing and executing content strategies aiming to increase website traffic, leads and contacts. I’ve worked with companies of different sizes and at different stages in their journey, but despite these differences there are several common elements I’ve identified that are key to a high-performing content strategy. 1) Content Audit When you start creating content for an organisation, it’s extremely unlikely you’ll be going in to a completely blank slate. So the best place to start is running a content audit. Not only does…

Five Writing Lessons I’ve Learned From Test Match Special

I get a lot of surprised looks when people find out about my love of listening to Test Match Special (TMS) on BBC Radio 5 Live Sports Extra. Either people are surprised because I'm female, and everyone knows women don't like sport, or because I'm under 50, and young people don't like test match cricket these days, or because cricket is boring and nothing happens. Now I realise that in the age of instant gratification, where any information we want is available on our smartphones at the touch of a button (or tap of the screen, if we're being pedantic), test match cricket, where matches run over five days, is not everybody's cup of tea. But listening to Test Match Special is not just about the cricket. When I was in my teens and first starting to write, my dad recommended listening to Test Match Special. It wasn't for several years, when I…