Over the past couple of years I’ve spent a lot of time working with B2B software-as-a-service companies, developing and executing content strategies aiming to increase website traffic, leads and contacts. I’ve worked with companies of different sizes and at different stages in their journey, but despite these differences there are several common elements I’ve identified that are key to a high-performing content strategy. 1) Content Audit When you start creating content for an organisation, it’s extremely unlikely you’ll be going in to a completely blank slate. So the best place to start is running a content audit. Not only does…
